Web Development Process
Preparation and Planning
- Briefing
- Appraisal of existing web site, IT systems
- Confirmation of corporate and marketing objectives
- Budget indication
- Roles and Responsibilities
- Pilot Selection
- Initial timetable
- First draft web marketing plan.
Content development
- Overall look 'n feel
- Standards and templates
- Information Architecture
- Navigation Paths
- Interactions
- Writing
- Page mark up
- Response forms / scripts
- Other special content.
Technical
- Server/ provider selection
- Mirror sites - if applicable
- Server software
- Domain registration
- Applications development
- Transaction and payment systems development e.g. catalogues, shopping baskets
- Supported browsers
- Development systems
- Management processes
- Technical standards.
Testing and Going Live
- Page quality check, validation
- Link testing
- Coherence consistency checking
- Security testing - password access etc.
- Transaction testing
- Complete testing off-line
- User testing
- Site uploading.
Marketing
- Marketing model - ads, referrals etc.
- The 7Ps - how are these addressed?
- Link negotiation
- Marketing 'hooks' in each relevant page
- Response mechanisms
- Entries in search engines
- Off-line promotion
- Research and feedback
- Data Collection (e.g. web stats) and Analysis
- Revised marketing plan.
Sustenance
- Webmaster activities
- Content feedback
- Content updating programme
- Commissioning new content
- Supporting new facilities e.g. video plug-ins
- Link maintenance
- Update release planning.
Management Processes
- Overall project management - progress vs. plan
- Use liaison
- Legal and contractual e.g. copyrights
- Release / change control
- Performance measurement system
- Budgeting
- Ongoing roles and responsibilities
- Documentation
- Process Descriptions
- Extracting Lessons
- Periodic strategic audits and reviews.
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